CUPACLAD USA sets its sights on a year of exponential growth

Andrew Emery cupaclad usa manager

The last days of February marked a significant milestone for the CUPACLAD USA team as we converged at the International Builders Show (IBS) in Las Vegas. It was more than just a trade event; it was a special moment for us as we gathered, accompanied by the debut of our new booth.

We all worked together, and marketing did an amazing job planning the necessary steps to prepare for the show. We had a few hiccups along the way but there were easy solutions to the problems. This was a clear sign to me that we had planned well.

My assessment and the highlight can be summed up in one sentence: we created more leads from the IBS show than CUPACLAD has ever done at a tradeshow. This shows that the booth works well and that it was well received. It is also nice to get the sales team together in one spot. It’s good for all involved to do this.

cupaclad usa team at the ibs show

Now, our goal is to continue this successful trajectory as we look ahead to the upcoming tradeshows, including Facades+, Zak World of Façade, and the AIA Convention. These events serve as pivotal platforms for us to amplify our presence, ensuring that professionals across the industry are well-acquainted with CUPACLAD.

During the tradeshows, we have the privilege of witnessing people’s initial reactions as they see and touch our natural slate façades, and without fail, the response is always exceptional.

As we showcase the diverse range of CUPACLAD patterns, it’s heartening to see how they gravitate towards specific designs, each one resonating uniquely with their preferences and aesthetic sensibilities.

cupaclad facade

We proudly stand as the sole provider of a slate product boasting testing and lead times tailored to meet the demands of the market – we offer a premium product at a very reasonable price. Our commitment to unparalleled quality ensures that each CUPACLAD slate surpasses expectations, unrivaled in its durability, authenticity, and aesthetic appeal.

With the exceptional quality of our product and the concerted efforts of the entire CUPA PIZARRAS team, we are poised for a remarkable year ahead. Confident in the unparalleled value proposition offered by CUPACLAD, we anticipate significant growth and success in the US market. This year the US team will have tripled the sales number from last year.

In the coming months, we anticipate the inauguration of several striking CUPACLAD projects, including the UMASS Hospital in Boston, the Blue Ridge Hospital in the Carolinas, and the Piedmont Aquatic Center in California. These buildings highlight our commitment to architectural excellence and innovation.

pierson library

As we embark on this exciting journey, I would like to extend my gratitude to our valued partners and clients for their unwavering support and commitment.

Together, we are shaping a future where CUPACLAD continues to leave an indelible mark on the built environment and inspiring innovation for generations to come.